Editor’s note: Heather Mason has done nearly everything in the bike industry. The former pro 24-hour racer has been a retailer and national sales manager for a well-known brand. Now she is a bicycle industry advocate, business developer, columnist, and athlete who shares her knowledge, insight and passion with everyone she meets. She is also in charge of eastern U.S. business development for Bianchi Bicycles. BRAIN is sharing monthly columns from Heather in 2020.
The cycling industry has spent years discussing ways to attract new riders to the sport. Marketing plans and programs designed specifically to introduce more people to cycling. Due to the changes in our global environment; we are on the edge of a huge upswing.
Even with a change to our normal business operations, independent bicycle retailers should expect cycling demand to increase and stay there.
The term “Bike Boom” or “Bicycle Craze” refers to any of the specific historic periods marked by increased bicycle enthusiasm, popularity and sales. There have been several bike booms over the years. Time magazine referred to the years of 1965-1975 as “the bicycle’s biggest wave of popularity in its 154-year history.” The 1990s witnessed a mountain bike boom, and the early …read more