Marketing and PR firms plan spring launches without Sea Otter

By Steve Frothingham

SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October because of COVID-19 concerns, brands are coming up with new strategies to launch new products in the critical early season window.

Among the more ambitious approaches is a live-streaming global media conference being planned by ECHOS Communications, a San Francisco PR firm that represents 14 brands in the bike industry.

ECHOS’ two-day event is intended to help brands connect with journalists in cycling and related outdoor industries, replacing appointments and presentations that might have taken place at the Sea Otter in Monterey.

While Sea Otter is a major consumer event, with some 75,000 attendees over four days, it’s also probably the largest gathering of cycling media gathering.

ECHOS hopes to reach 200-300 journalists through its REVEAL live stream, Billy Sinkford, the firm’s senior partner, told BRAIN. “This will allow us to connect and have a sense of community and conduct business even though we can get together in person,” Sinkford said.

The event will be April 29-30 and will be streamed from Camp Navarro in Mendocino, Calif. ECHOS is producing it in collaboration with Evan Dudley, co-founder of Outpost Trade and principal of Exact …read more

Via:: Bicycle Retailer and Industry News