Industry unprepared for e-MTBs, former Trek executive said

By DeanYobbi

Joe V. said a fourth e-bike class is needed for trail use.

Editor’s note: A version of this article ran in the February issue of BRAIN.

CARLSBAD, Calif. (BRAIN) — It’s like a magician’s sleight of hand: While suppliers and advocacy groups were laying groundwork for e-bike use on paved roads and trails, electric mountain bikes began rolling onto trails (or not) with little industry preparation.

At least that’s how Joe Vadeboncoeur sees it.

Joe V., as his many industry friends call him, is retired from a long career at Trek, where among other things, he helped develop and market e-bikes. Now, he finds himself board president of a Wisconsin mountain bike group, faced with developing policy positions on e-bikes.

Vadeboncoeur said he’s learned the industry has little idea how land managers and user groups get work done. He’s also realized the industry is not prepared for the challenges posed by e-MTBs.

“The industry has a history of what I call ‘ready, fire, aim,'” Vadeboncoeur said. “The industry didn’t do all the things it should have done (before launching e-MTBs), but there is still time.”

Vadeboncoeur wants the industry to confront several challenges that he presented in a letter to the industry on his webpage, …read more

Via:: Bicycle Retailer and Industry News