Jeep teases fat e-bike in Super Bowl ad

By Steve Frothingham

MIAMI (BRAIN) — Jeep showed an upcoming e-bike model Sunday in a Super Bowl ad featuring Bill Murray.

Seen briefly ridden by Murray, the fat-tired bike already has its own website.

It appears to be a re-badged QuietKat fat bike model; the website says it will be available in June. QuietKat, based in Eagle, Colorado, specializes in e-bikes for hunting, fishing and camping. The company exhibited at last week’s Outdoor Retailer show in Denver.

According to the site, the bike will have a 750 watt motor, 4.8-inch tires and “Fire-Link™ suspension.”