Outerbike still growing after 10 years

By Steve Frothingham

MOAB, Utah (BRAIN) — With a cheeky event title that played off Interbike’s largely indoor setting, Outerbike has now lasted 10 years — officially into the post-Interbike era as of last month.

In 2009, Ashley Korenblat, Outerbike founder, wanted to give consumers a chance to demo bikes on Moab’s iconic trails. It started in Moab with Korenblat trying to convince brands to bring their fleets eastward after attending Interbike in September.

With Emerald Expositions canceling the 2019 Interbike last year, Outerbike has only continued to grow, becoming a destination all its own.

Korenblat said a record 70 exhibitors attended the three-day show that concluded Sunday. About 800-900 consumers visited, “about max,” she said, with the main draw being mountain bikes and e-mountain bikes from the big companies. Giant, Scott, Cannondale, Pivot and Ibis among others had long-travel and short-travel bikes for the taking to sample some of the country’s most picturesque trails nearby. Shuttles to nearby trails ran continuously and drew long lines of riders eagerly waiting to demo bikes of their choice or bringing their own.

“The demo concept is still fairly new to many consumers, as the word gets out that you can ride real bikes on real …read more

Via:: Bicycle Retailer and Industry News