SAN LUIS POTOSÍ, Mexico (BRAIN) — As the Trump administration upends global trade policy with China with punitive tariffs on bicycles, parts and accessories, Mexico’s Grupo Mercurio is eyeing the U.S. market.
Grupo Mercurio, the country’s largest bicycle manufacturer and distributor of parts and accessories, opened a new factory in August — a $25 million investment with plans to add more capacity and develop a bonded “maquiladora” export service by 2022.
Pat Cunnane, a long-time friend of Mercurio’s owner, was on hand for the ribbon cutting. “It was a big deal. The governor of the state was there, the mayor, and Mexico’s commerce secretary. They had two days of dealer meetings, food trucks, a demo track — it was a real festival,” said Cunnane, the former CEO of ASE.
Mercurio has distributed ASI’s Fuji bicycles for years, he added. “As a company, it’s very successful and quite stable — it’s like a rock,” said Cunnane, who has worked with the company since the 1980s.
Windsor, its distribution arm, sells and services Shimano parts, distributes Cannondale bicycles, Continental tires, and a host of other products.
The new factory, built in the San Luis Potosí industrial zone (SLP), will boost the company’s production to more …read more