Shimano going all in on women’s indoor cycling shoe

By DeanYobbi

NEWPORT BEACH, Calif. (BRAIN) — Peloton’s popularity has many women in the market for cycling shoes. But the shoes have to be fashionable, comfortable and functional. With New Balance and Tiem entering the market, Jessie Gascon, Shimano’s North American lifestyle gear product manager, spent some time indoors.

“I worked with a lot of local studios with prototypes with both the newbie and the committed indoor cyclist,” said Gascon, a Shimano product manager and developer the past 15 years. “Then I traveled to hot pockets of the marketplace: California, New York, Texas, Florida and other stops. I personally took a lot of these spin classes. Now, I truly understand why this thing is booming. They are extremely satisfying. Very motivational and emotionally satisfying. A lot of people are embracing this as a lifestyle.”

The result is Shimano’s IC3 ($115) and the IC5 ($125) in six colors. Designed as a slip-on with no tongue, they feature a BOA fit dial for adjustability. The IC3 is targeted for “active newcomers” and is more sneaker-like, Gascon said. The IC5, for “avid enthusiasts,” is stiffer but still flexible enough to walk in, he said.

They are compatible only with SPD cleats, which are prevalent at spin …read more

Via:: Bicycle Retailer and Industry News