Bianchi Dama Program Summit Year 2 – Building Communities with Retailers to get more people on bikes

By Steve Frothingham

The 2019 Bianchi Dama Summit was held this past weekend in conjunction with the Wrenegade Sports Farm to Fork Fondo series; Finger Lakes event in Burdett, NY. This is the second year for Bianchi Bicycles USA’s Dama Ambassador program, which is focused on building relationships within retailer’s communities in an effort to introduce more riders to the brand Bianchi. The program offers opportunities to connect with the brand ambassadors at retail locations and events.

Bianchi USA hosted 12 ambassadors and retailers from throughout the USA. Dama Ambassador Deedee Dyer Karanian of Virginia reflected, “I love that a group of woman came together from many different backgrounds and cycling disciplines and abilities, to enjoy one common love, the joy of riding their bikes, and their enjoyment of sharing the love of their Bianchi bikes together! It was such a successful Summit, brainstorming and coming up with fresh ideas to broaden the positive influence that the Dama program will have.”

Les Eisenberg owner of Bianchi Authorized Retailer Tryon Bike (Rochester, NY) was in attendance for the second year, and spent time with the Damas over the weekend. From a retailers point of view Eisenberg gave this feedback “Bianchi is doing a great job …read more

Via:: Bicycle Retailer and Industry News