Note: A version of this article was first published in the August issue of BRAIN. On Wednesday, Accell Group announced it had sold its US brands to Regent, the same investment group that purchased Mavic earlier in the year.
ANNECY, France (BRAIN) — Mavic is enjoying a new freedom following its sale to a U.S. investment group.
The 130-year-old French brand had been tied to other brands, in adjacent and non-adjacent product categories, since it was acquired by the Salomon Group in 1994.
Since then, even as the Salomon Group was later sold to adidas and then to the Amer Group, Mavic has been close to the Salomon brand and has been sharing a facility with Salomon in Annecy for about 25 years.
After Amer sold Mavic to Regent LP this year, a transaction completed in July, Mavic and Salomon finally had to separate their operations.
“We’ve subdivided the building,” Mavic general manager Gary Bryant told BRAIN. Mavic has just shy of 200 employees in Annecy and a total of about 250 worldwide.
“We are going to cohabitate here for the next couple years, but we have installed separate internet and security in the building.”
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