Cargo bike startup rebrands, expands offerings and begins sales through IBDs

By Steve Frothingham

DENTON, Texas (BRAIN) — Bunch Bikes has expanded its cargo bike offerings and is now selling through bike shops in addition to its intial consumer-direct sale model.

Aaron Powell launched the company in 2017 as Urban Tribe Cargo Bicycles, a brand inspired by the personal finance blogger Mr. Money Moustache. Powell later re-branded the company for legal reasons.

Bunch recently launched two new models. The company also is now the exclusive U.S. distributor for Melia cargo bike seats, from the Netherlands. The Melia seats, which fit “wooden box” cargo bike brands, provide a secure seat for kids too young to sit comfortably in a cargo bike’s box. Powell said the Melia distribution is being set up as a separate entity from Bunch Bikes; the seats and mounting kits for various cargo bikes are already in stock and shipping to dealers.

Powell said Bunch will continue to sell online, but that some consumers like to test ride cargo bikes before buying, so he’s looking to establish dealers in hot bed markets where the company is already selling a lot of cargo bikes direct to consumers. Those markets include Portland, Oregon; San Francisco; Los Angeles; Chicago; New York; Minneapolis; Denver; Phoenix; …read more

Via:: Bicycle Retailer and Industry News