SCOTTS VALLEY, Calif. (BRAIN) — About two months after announcing that it planned to reinvest in its bike helmet and accessory brands, Vista Outdoor has layed off 14 people at its Scotts Valley facility, which houses the Bell, Giro and Blackburn headquarters. The layoffs represent about 10% of the work force at the facilty.
According to sources at the company who spoke with BRAIN, the layoffs were across departments at Bell, Giro and Blackburn, including employees in engineering, design, testing and marketing. The layoffs included several long-serving manager in those departments, the sources said.
Rocky Krivijanski, the vice president of strategic communications for Vista Outdoor, told BRAIN, “I think the best way to describe it is that we’re right sizing our workforce in a tough market.”
In May, Vista Outdoor announced that it recorded sales of $2.06 billion in its most recent fiscal year, which ended March 31. That represented an 11% sales decline. The company said the decline was across most of its major product categories, including ammunition and in its Outdoor Sports division, which includes its Action Sports bike-related brands, Bell, Giro, Blackburn, Copilot, and CamelBak. The sale of its eyewear division last …read more