PHILADELPHIA (BRAIN) — After 50 years, BMX in America is anything but stagnant. Just ask Todd Lyons.
Lyons, the brand manager of SE Bikes, spoke to BRAIN on Wednesday, June 10 — the 50th anniversary of the sport.
The landmark year is expected to be a memorable for other reasons at SE Bikes. It is close to unveiling a new website featuring “Click it. Ship it. Rip it” to order bikes online for local bike store pickup.
The company also has two limited-edition bikes coming out this year, one a collaboration with “a very famous rapper,” Lyons said, who added it originally was scheduled for release last year before its parent company, Advanced Sports Inc., declared bankruptcy, creating the delay. ASI was the wholesale business for Advanced Sports Enterprises and is now owned by the Tiger Group.
The other limited-edition model is a second Beastmode Ripper 27.5-plus, designed in collaboration with former All-Pro running back Marshawn “Beastmode” Lynch, who was a BMXer before becoming an NFLer.
“It means a lot to me that BMX is now 50, and the track I called my home track growing up in Santa Monica …read more