Wholesale bike sales plummet 18% in May, down 14% this year

By Steve Frothingham

BOULDER, Colo. (BRAIN) — Wholesale bike sales to speciality retailers fell 18% in May, bu unit count. A higher average wholesale price reduced the pain somewhat: dollar sales were down less than 4% in the month.

Wholesale sell-in, reported by the Bicycle Product Suppliers Association, lag retail sales, and single month figures can be deceptive because of pre-season shipments and other cyclical changes. For example, May sales may have slumped somewhat because of earlier efforts this year to buy before the Trump adminstration’s new tariffs on Chinese imports increased from 10% to 25%.

Poor weather in many parts of the country, including floods in Midwest and late winter/early spring snows in the Rockies, also was likely a factor.

Another factor: the BPSA Sell-in Report tracks sales of participating BPSA member wholesalers to retailers, including specialty retailers and others. Consumer-direct sales, which by some accounts are on the rise, are not counted.

While May import numbers are not yet available from the U.S. Department of Commerce, earlier 2019 figures show slight percentage increases in bike imports, by unit, suggesting that the U.S. is bringing in bikes at similar rates as previous years.

The BPSA’s year-to-date figures are slightly more encouraging than May: through the …read more

Via:: Bicycle Retailer and Industry News