PETALUMA, Calif. (BRAIN) — Framebuilder, innovator and industry gadfly Bruce Gordon was found dead Friday morning at his home in Petaluma, according to friends.
Gordon was part of a tight circle of builders who met in the San Francisco Bay Area in the 1970s. Gordon had moved there after dropping out of art school in Chicago, and learned to build frames from Albert Eisentraut in Oakland. He later invested in Eisentraut’s business, and worked there with Mark Nobilette, now a well-known builder based in Colorado and who remained a friend through many decades.
Gordon attended the North American Handmade Bicycle Show in March in Sacramento. He visited France later in the spring, according to his blog.
To many, Gordon will be remembered for his humor and his finely made frames, racks, panniers and other gear. Many also remember him as the co-leader of the Society of People Who Actually Make Their Own Sh*t (SOPWAMTOS), which held a parade and gave out awards at the Interbike shows in the mid-1990s. Gordon ran SOPWAMTOS with Mark Norstad of Paragon Machine Works as the Self-Appointed Benevolent Co-Dictators for Life.
Gordon retired from framebuilding several years ago. He also attempted to sell his business for …read more