Shimano makes new Deore XT parts available soon after public launch

By Steve Frothingham

IRVINE, Calif. (BRAIN) — Shimano, perhaps for the first time, is making a major new group of components available for retail purchase soon after a public launch, both as original equipment and in the aftermarket.

Shimano went public about its new 12-speed Deore XT and SLX groups on Thursday. Journalists who were shown the new parts at a two-day event in Bellingham, Washington, in January had agreed to an embargo that prevented them from publishing the products until Thursday morning. Press releases on Thursday said XT would be available for sale on June 14, two weeks after the embargo date.

To accomplish that in the aftermarket, Shimano North America assembled 500 “priority pack” component groups with the most popular specifications. The components are being air freighted from Japan to the U.S. The company’s reps began selling the packs to selected dealers on May 13. Dealers who were shown the groups were asked to sign non-disclosure agreements that prevented them from talking about the groups before Thursday. They also were barred from deliverying the products before June 14, although they could pre-sell them. Shimano North America will ship the packs a few days before June 14, said Nick Murdick, Shimano’s mountain bike …read more

Via:: Bicycle Retailer and Industry News