ZURICH (BRAIN) — United City Bikes saw the need for a lightweight folding e-bike in the ever-growing electric urban universe, but the response to its solution, The One, even caught the company by surprise.
After a year-and-half of research and development, the Swiss startup launched its three 16-inch wheel models, each weighing 27.5 pounds, on crowdfunding platform Indiegogo in April. According to United City Bikes, more than $100,000 was collected in less than an hour. As of Tuesday, 10 days from the end of the campaign, more than 800 backers have contributed nearly $770,000. United City Bikes’ goal was $50,000.
“We knew there was a big interest in a real lightweight urban mobility folding bike,” said Ralf Miller, United City Bikes customer relationship manager for sales. “But, finally, it was still overwhelming to see the great success of the crowdfunding campaign. Our plan from the beginning was to reach $1 million in sales. We are right on track to achieve this goal.”