WATERLOO, Wis. (BRAIN) — Trek has announced a relaunch of its longest-standing unchanged product – the Bontrager Bat Cage, an injection-molded water bottle cage first introduced in 1997. The newest version is made from discarded and end-of-life fishing nets that could otherwise pollute the oceans.
“This improvement was made possible through Trek’s partnership with Bureo and membership in NextWave, a cross-industry consortium of companies working to reduce the staggering amount of plastics plaguing our environment. Trek is a founding member of the consortium, which also includes Dell, General Motors, IKEA, HP Interface, Humanscale, Herman Miller, and Bureo,” the company said.
For the last 22 years, Trek has manufactured hundreds of thousands of Bat Cages in Oconomowoc, Wisconsin, 30 miles from the company’s headquarters in Waterloo.
“Bat Cage may be a small product, but it’s the little hinge that swings a big door,” said Justin Henkel, Trek’s director of product for saddles and essentials. “This year alone, it will put 44,000 square feet (3,850 pounds) of discarded fishing nets to good use. That’s making a real difference, and Bat Cage is just the beginning.”
The new cage is available now for $14.99 MSRP.