Breadwinner Cycles acquires Sugar Wheel Works

By Steve Frothingham

PORTLAND, Ore. (BRAIN) — Custom wheel building company Sugar Wheel Works is joining forces with custom bike builders Breadwinner Cycles. The companies are based blocks from each other in Portland.

“Our partnership over the last 10 years made this a natural progression,” said Sugar Wheel Works founder Jude Gerace. “We have common core values with an emphasis on quality and customer service. We started our businesses around the same time and have been helping each other grow ever since.”

Nearly every Breadwinner Cycles bike is spec’d with Sugar Wheel Works wheels.

In 2013, Breadwinner Cycles owners Tony Pereira and Ira Ryan merged their successful independent bike building companies, Pereira Cycles and Ira Ryan Cycles, to form Breadwinner Cycles.

“We are thrilled to be joining forces with our long-time partners Sugar Wheel Works,” said Pereira. “Sugar has been building wheels that match the quality of our bicycles since day one. Bringing them in-house will help us improve on the custom experience our riders expect.”

“I can not think about the bicycle industry in Portland without thinking about Sugar and Jude,” said Ryan. “We have a tight knit community that is like a family – we have grown our businesses side by side over the …read more

Via:: Bicycle Retailer and Industry News